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Subscription Strategy

Subscription Strategy

Designed for today’s business leaders, this track will drill deep on digital transformation initiatives, subscription growth strategies, and challenges around business scalability. Meet other Subscription Economy leaders, share big ideas, and learn new strategies to really optimize your business for fast and efficient growth.

Tue 6/4

12:30 pm

A Freemium Future? Strategic Lessons from 11,482 Subscription Companies

Given the rise of customer acquisition costs, competitors, and just overall density in the market, we’re heading into a future where freemium is going to be required as a part of your long term growth. We need to keep in mind though that freemium is an acquisition model, not a pricing model. To help, ProfitWell’s CEO Patrick Campbell will be walking through insights gleaned from studying the largest recurring revenue data set in the world. Attendees will walk away with benchmarks on how companies utilizing freemium differ from the rest of the market, as well as a framework for understanding how to utilize or optimize their current freemium strategy.

Tue 6/4

01:45 pm

Why Digital Transformation Should Drive Business Model Transformation

Hear from business leaders who have successfully led their companies through a digital transformation and those who are currently in the midst of the process. We'll have an open and healthy conversation on why and how companies need to digitally transform, challenges to expect, and how to build a business case internally. This is a great opportunity for executives responsible for transformation strategy to learn from each other and get a real sense of what life is like on the other end of the journey.

Tue 6/4

03:15 pm

Business Transformation: Architecting the Launch for Success

Business transformation projects are a big undertaking that can take several years for large organizations to complete. Picking the right launch strategy is the key to success. Hear first-hand from Heather Maniscalco, Director of Enterprise Architecture at Neustar, and Ksenia Kouchnirenko, Head of Business Systems at SurveyMonkey, about the launch strategies their companies adopted and why. 

In addition, Zuora's Enterprise Architecture team will share a framework to help you develop a launch strategy to quickly realize value while minimizing risk, cost, and impact on customers and internal operations teams. This is an ideal session for CIOs getting started on the Zuora journey.

Wed 6/5

12:30 pm

Manufacturing and the Shift to Subscriptions

As established, 100+-year-old manufacturing companies enter the Subscription Economy, the transition from a build-and-ship business model to a subscription model presents immense opportunities and some unique challenges. Join thought leaders from Zuora, Thales Group, and Roland Berger to hear first-hand what's driving the shift and how they’re navigating the transformation. Arrive early to grab a copy of Zuora and Roland Berger’s recently-published book, Industry 4.0: A Business Model Revolution.

Wed 6/5

01:45 pm

Strategic Pricing and Packaging for Super Growth

Pricing and packaging is one of the most important levers that subscription businesses can pull to drive growth. Super-growth companies know that taking a strategic approach to monetizing services is critical to their success.  Attend this all-star session, with a panel of execs from a wide range of industries to learn more about how to go upmarket, pricing model changes, cross-sell and upsell strategies, and how to use subscriber identity to optimize pricing.

Wed 6/5

03:00 pm

Fighting Churn with Data

Join Dr. Gold, Zuora's Chief Data Scientist to learn how to use your data as a weapon in the fight against churn, the bane of all subscription businesses. When used correctly, data can help companies understand what causes users to churn, what's predictive of churn, and what can be done to reduce it. Dr. Gold will clear many misconceptions around data and discuss the pitfalls involved in performing data analysis and communicating the results. He'll share case studies and insights gleaned from his work on dozens of predictive churn analyses at Zuora. You'll also get a sneak-peek into material from his forthcoming book: Fighting Churn With Data!

Speakers

ROLL UP YOUR SLEEVES

Hands-on labs

This is your opportunity to engage with practical use cases in a live Zuora environment. Be the first to try out the newest features (announced at Subscribed!) and explore Zuora University learning offerings.

Learners’ lounge

Think of this as Zoura’s very own genius bar. A walk-up counter on the show floor staffed with Zuora experts ready and available to talk to you about any product-related issues you are facing.