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Dedicated to the future

of subscription business

Subscribed.com offers a community and ongoing conversation to keep the world informed, educated, and inspired about the future of business and culture as it relates to the Subscription Economy.

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MUST-READ
RESOURCES

WEBINAR

Guest speaker Mohamed Beshir, Director of Quote to Cash at Accenture, and Bruce Warnford-Davis, Director Sales Engineering at Zuora, walk you through their experience of working with key decision makers looking to launch subscription services

report

While the impact of the coronavirus (COVID-19) has spread across global citizens and economies, businesses have had to quickly adapt. The latest edition of the Subscription Impact Report shows trends of how COVID-19 has impacted subscription growth from March 1 – May 31, 2020.

Subscribed Weekly

Zuora CEO Tien Tzuo explains how and why today’s CFOs are far more concerned with business models than budgets.

Report

Zuora partnered with Deloitte Digital to conduct an international survey of 6,000+ consumers to investigate trends in consumer attitudes toward CPG; report highlights include CPG’s massive cross-selling opportunity, optimizing experiences (not just products), the future of brand loyalty, and more.

Report

Research from the Subscribed Institute has found providing customers the option to suspend, and then resume a subscription to be one of the most effective churn mitigation strategies.

Webinar

A PwC webinar on-demand with best practices for launching a subscription in 90-days, including info on monetization strategies, high-velocity GTM, and more.

blog post

The old way of retail has been dying for years, and COVID-19 finally pushed it off a cliff, but a more resilient retail industry is shaping up right in front of our eyes.

Report

The latest edition of the Subscription Economy Index™ (SEI), Zuora’s landmark index tracking the rapid ascent of the Subscription Economy, reflects the growth metrics of hundreds of companies around the world. It also spans a number of industries including SaaS, IoT, manufacturing, publishing, media, telecommunications, and business services.

blog post

Select excerpts from Subscribed Podcast with Chuck Martin, a New York Times Business Bestselling author who has been a leader in emerging digital technologies for more than two decades.

Webinar

Yale School Management research shows that how you price your product directly impacts how a consumer uses your product — learn how to take this data to design subscription pricing that will grow consumer usage and lifetime value.

benchmark

Landmark report outlines the “sweet spot” revenue mix for usage-based billing, 6 successful usage-based pricing strategies, and more.

ebook

Book excerpt from Subscribed details how IT has become the heart of how businesses spin up new services, new experiences, and new business models.

Read More

MONETIZATION & DIGITAL TRANSFORMATION

e-book

The Manufacturing Executive Playbook for Business Model Transformation provides a three-play framework to shift to recurring revenue models.

e-book

Thousands of original equipment manufacturers have already heavily invested in sensors and connectivity to launch new data services and discover new revenue streams. In this ebook, we highlight how 5 top performing companies — Caterpillar, Siemens, Ford, General Motors, and Daimler — are successfully monetizing IoT services.

book excerpt

Book chapter about how manufacturing turning towards IoT and the implications on the way these firms market, sell, develop, and design. 

kit

This Connected Device Success Kit contains the resources you need to successfully make the business shift from products to services:

e-book

Zuora CEO Tien Tzuo offers a simple blueprint to help manufacturers get out of the single transaction mindset and make the shift to connected service provider, following examples from GM, Briggs & Stratton, Caterpillar, and more. 

guide

With manufacturing businesses making the shift to new subscription business models, there’s a whole new set of metrics that need to be monitored. Read on to learn about the importance of ARR, churn, CLV, ARPU, and GEI.

guide

Originally published in Industry Today, Michael Mansard, Principal, Business Transformation & Innovation at Zuora, discusses the implications of industry 4.0 for manufacturing companies. 

book excerpt

A chapter from Zuora CEO Tien Tzuo’s best-selling book Subscribed about the new mobility mandate for transportation companies.

kit

Playbook outlining the 5 core monetization strategies for subscription launch, with real-life examples from NCR, PTC, Hive, Caterpillar, and Edgeware Personal Care. 

Podcast

We talk to Chuck about monetizing IoT, the impact of COVID-19 epidemic on IoT businesses, and a future with drones and robotics.

Podcast

It’s been eight years since NCR first ventured into subscriptions and services. Find out why what began as an operational experiment has quickly evolved into a corporate mandate.

blog post

Anthony Napolitano, VP and GM of the HP Consumer Print Services and Solutions business which is responsible for HP Instant Ink, shares his thoughts on dealing with a brand new user cohort, value propositions, data-based decision making, and “the new normal.”

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GROWTH &
EFFICIENCY

e-book

In this free eBook, we detail each of the 10 core subscription growth strategies and provide star SaaS examples.

benchmark

The Subscribed Institute collaborated with McKinsey to analyze data from over 700 subscription companies to determine what B2B companies should do to grow ARPA (Average Revenue Per Account). 

book excerpt

What happens when traditional tech companies like Adobe, Cisco, and PTC start to shift revenue mix from an asset purchase model to a subscription model? Read to find out.

e-book

When you’re operating under a subscription model, you need to go beyond GAAP reporting to track new subscription metrics that are focused on how your business monetizes and manages long-term customer relationships. 

guide

The SaaS business model is fundamentally different from the business model of traditional product companies, with different priorities, concerns, metrics, reporting, etc. Find out what SaaS CFOs need to know from Zuora CFO Tyler Sloat.

Guide

A deep dive into tailored product editions: the first of 10 essential SaaS growth strategies. How to design editions to most effectively drive growth? 

GUIDE

The second installment in our deep-dive series on the 10 core growth strategies for SaaS: identifying upsell opportunities and building strategic upsell paths.

Guide

In part 3 of our deep dive into SaaS growth strategies, we take on cross-selling for growth, innovation, and churn reduction.

e-book

After you launch a new subscription offering, then what? This playbook details the 10 essential post-launch strategies practiced by successful SaaS companies with lessons for companies from every industry making the shift to subscriptions. 

Podcast

Lincoln Murphy, a customer-centric growth expert, consultant, and thought leader, discusses the impact of the COVID-19 epidemic on subscription businesses, how it’s changing customer success, and how to keep pace.

Blog post

Amy Konary, Chair of the Subscribed Institute at Zuora, shares her learnings from the last two economic downturns to help software companies navigate the current crisis.

Blog post

The financial advice industry is in the middle of a transformative period, and eMoney Advisors is leading the charge.

Read More

CUSTOMER ACQUISITION & RETENTION

blog post

Learnings from a Subscribed Institute Virtual Exchange with Frank Ernst, VP of Subscribed Strategy Group at Zuora, Anthony Napolitano, VP, GM of HP Instant Ink subscription service, and Robbie Baxter, Strategy Consultant and author of The Forever Transaction.

kit

Best practice content and real life use cases to help media companies retain subscribers, convert new subscribers, and generally navigate these unprecedented times.

blog post

Highlights from a Subscribed Institute event in which leaders from Penske Media Corporation and the Seattle Times discuss how news media companies should evolve and accelerate their subscription business models post-COVID.

blog post

Ethan Kaplan, Fender’s General Manager-Digital, discussed Fender’s popular digital learning program Fender Play — and how customer acquisition has skyrocketed during COVID-19

book excerpt

Chapter excerpt from “Subscribed,” the best-selling book by Zuora Founder and CEO Tien Tzuo, detailing how print media like the Financial Times, NYT, and the Economist are riding the waves of digital transformation — and reaping the rewards.

book excerpt

Chapter from “Subscribed,” the best-selling book by Zuora Founder and CEO Tien Tzuo, explaining how media companies like Disney, Netflix, DAZN successfully connect with their customers.

e-book

Zuora works with many of the world’s leaders in publishing, video, retail, and membership businesses. Based on our experience, we’ve identified four critical imperatives for D2C subscription businesses.

guide

Find out the most successful business strategies for acquiring, monetizing, and scaling OTT subscribers with insights from Deloitte and Adobe Digital.

benchmark

Zuora published this landmark report in partnership with McKinsey to detail with kind of subscription revenue growth B2C companies should prioritize. 

benchmark

As businesses wrestle with the uncertainty caused by COVID-19, many subscription companies are seeing unforeseen changes in demand for their subscription services. Research from Zuora’s Subscribed Institute has found providing customers the option to suspend, and then resume a subscription to be one of the most effective churn mitigation strategies.

blog post

Netflix takes the step to cancel inactive memberships, ushering in a new era of customer-centric subscriptions.

Case Study

Find out what happened when Unity, one of the world’s most popular developer platforms for rendering simulated environments, decided to pursue a recurring revenue model as a hedge against boom-or-bust industry cycles.

Read More


Subscribed
Institute research

E-BOOK

The Subscribed Institute gathered perspectives from thought leaders and expert practitioners to paint a picture of business models in media in a post-pandemic world.

E-BOOK

Bibhudatta Dash, Practice Expert, McKinsey & Company shares his insights on how to get started with Order-to-Cash transformation, the three building blocks that underpin it, and how organizations can support the transformation.

BENCHMARK

Subscribed Institute research on the impact of subscription suspension on churn mitigation.

BENCHMARK

Subscribed Institute research shows that both auto-renewing termed subscriptions and evergreen subscriptions have lower churn rates than standard termed subscriptions.

BENCHMARK

A collaboration with McKinsey & Company to determine the three most critical pricing elements that impact revenue growth.

BENCHMARK

Subscribed Institute research shows that the choice of payment methods and currencies have strong correlations with business growth.

BENCHMARK

A study of over 700 subscription companies to determine what kinds of subscription revenue growth B2B companies should prioritize – New accounts or Existing accounts?

BENCHMARK

A study of 550+ companies to understand how revenue growth is impacted by usage-based pricing.

BENCHMARK

A study of the key drivers for growth amongst existing subscribers.
Benchmark
A study of over 700 subscription companies to determine whether B2C subscription companies should focus on revenue growth through new customer acquisition or expansion of existing accounts.

White Paper

This maturity model includes 300 success criteria for companies with recurring revenue based business models. It offers a framework for bridging the gap between your strategic vision and execution.

White Paper

In this update (as of Q2 2019) , Zuora Chief Data Scientist Carl Gold shares his latest key findings and as well as an exclusive usage-based billing growth guide.

E-Book

This guide outlines the Subscribed Institute’s methodology of the subscription metrics you need to track the performance of your recurring revenue businesses.

E-BOOK

Government entities are getting more involved in the subscription space, from enabling digitized processes to partnering with industrial players.

Benchmark

New research by the Subscribed Institute on the impact of the plan period (annual and monthly) on B2C subscriber acquisition and churn rates.

BENCHMARK

New research by the Subscribed Institute on the impact of the plan period (annual and monthly) on B2B subscriber acquisition and churn rates.
E-book
The subscription business model is proving to be very resilient in these extremely uncertain market environments that demand a great deal of flexibility from vendors and value predictable and steady revenue streams.
e-book
The Subscribed Institute gathered perspectives from thought leaders and expert practitioners to paint a picture of business models in the IoT in a post-pandemic world.

Read More

dedicated to
the future

of subscription business