Value Based Pricing

Impact on B2B Subscription Growth

The Subscribed Institute collaborated with McKinsey & Company to analyze our Subscription Economy Benchmark data to identify the key Quote to Cash (QTC) design elements of successful enterprise B2B companies.

Our study found that customers increasingly want to shift from flat fee to value-based pricing where they only pay for what they use, and higher-growth companies are doing a better job of meeting that need.

In this landmark report, you will find data and key findings that illustrate:

  • Why you should consider offering value-based pricing
  • The impact of pricing tiers on revenue growth
  • Data comparison of revenue from value-based pricing and flat fee
  • And the importance of balancing flexibility and simplicity in your pricing tiers.