Report - Zuora

Subscription Economy Index™

The latest edition of the Subscription Economy Index™

The latest edition of the Subscription Economy Index™ (SEI), Zuora’s landmark index tracking the rapid ascent of the Subscription Economy, reflects the growth metrics of hundreds of companies across North America, Europe, and APAC. It also spans a number of industries including SaaS, IoT, media, telecommunications, and corporate services.

In this update (as of December 2018), Zuora Chief Data Scientist Carl Gold shares his latest key findings and as well as an exclusive usage-based billing growth guide.

Highlights include:

  • Subscription companies have grown over 300% in the past seven years.
  • Revenue growth last year was driven by subscriber acquisition as opposed to average revenue per account.
  • B2C churn has fallen, and B2C growth has exceeded B2B growth.
  • Asia-Pacific (APAC) Subscription Economy growth exceeds sales growth in regional stock market indices by a wide margin.
  • IoT continues to be the fastest growing vertical, versus Media, SaaS, Telco and Corporate Services.

Study Highlights

Download the latest report to read the latest key metrics (as of Q4 2018) on:

  • The Subscription Economy Index™ vs S&P 500 & U.S. Retail Sales
  • Subscription Growth Rates by Industry
  • Growth by Region: EMEA vs North America vs APAC
  • Usage-Based Billing by Business Model and Vertical
  • The Two Growth Levers: ARPA & Net Accounts
  • Subscription Revenue Growth by Business Model, Revenue Band
  • Subscription Churn Rates by Business Model, Industry, Company Size, and Region
    B2B, B2C, and B2Any Sub-Indices
Study Highlights

Growth Rates by Industry

Which industries are thriving in the Subscription Economy?

  • Corporate Services
  • Telecommunications
  • SaaS
  • Medien
  • IoT
Growth Rates by Industry

“Over the past few years, there’s been a lot of talk about subscription companies. Today, Zuora, a company that powers subscription-based businesses, which we wrote about in the magazine last year, launched an index to track what its CEO Tien Tzuo calls ‘the Subscription Economy.’”

- Forbes

“Because Zuora is a company that collects a great deal of data, Tzuo is able to say with confidence that 70 percent of customer growth was attributable to expanding footprints (upsells, cross-sells, renewals) rather than to the addition of net new customers. Zuora anonymizes customer data to derive such insights, which it publishes as the Subscription Economy Index, or SEI.”

- CRMBuyer

“The breadth and depth of the data analyzed in this study speak to the rapid ascent of the Subscription Economy.”

- eWeek