IoT: So werden aus Produkten Services

Written by Tien Tzuo, CEO and Founder of Zuora

"Ultimately IoT is not just about extending a product’s capabilities. It’s about creating a world where a product is not a product — it’s a service.” - Tien Tzuo, CEO, Zuora.

As companies undergo this fundamental business model change, they must learn to shift from a transactions-focused organization to one that puts customer relationships at the center of their business.

Customers today are demanding ongoing services and a relationship that goes beyond the initial sale. To meet their expectations, companies must move from a product experience to a ‘subscription experience’.

Read the guide to learn how IoT is enabling companies to meet the demands of today’s changing consumer!

Read the guide now!

Thanks for downloading!

Jetzt herunterladen