Payment Terms

Impact on B2B Subscription Growth

The Subscribed Institute collaborated with McKinsey & Company to analyze our Subscription Economy Benchmark data to identify the key QTC design elements of successful enterprise B2B subscription companies.

The research identified payment terms as a key lever of growth — when payment is expected from the customer, payment-related elements for the subscription such as discounts for early payment, etc.

Because of the recurring nature of subscriptions, payment delays and glitchy transactions can lower acquisition rates, slow down collections, and increase customer churn.

In this landmark report, you will find data and key findings that illustrate:

  • Impact of payment term length on revenue growth
  • Impact of number of payment term options on revenue growth
  • Data comparison of payment term attributes between high-growth and low-growth companies
  • And how to optimally manage payment terms to drive growth