12 data-driven best practices for subscription monetization from Michael Mansard, Principal Director Subscription Strategy & EMEA Chair of the Subscribed Institute at Zuora. Strategies include those adopted from successful B2C companies as well as new monetization strategies unique to B2B.
What you'll learn:
- Successful monetization strategies from Spotify, Zoom, Atlassian, Fender Play, Slack, Apple, Airbus, and more
- The importance of metric-based vs flat-fee pricing
- Using automation to drive subscription growth
- Monetizing an ecosystem to generate additional recurring revenue streams
- Aligning with channel partners around a subscription model
- How enabling subscription flexibility drives conversion, adoption, expansion, and retention
- PLUS: A B2B Pricing and Monetization Quick Guide to getting started!
(Chapter excerpt from the new book, Industrial Subscription Economy, by Stephan Liozu.)