Every week, we bring you the top stories and analyses from the global Subscription Economy.
Digital mental health subscription service Cerebral lands $35M
Excerpt from an article by Laura Lovett on MobiHealthNews
Digital mental health company Cerebral announced that it closed its Series A funding round with $35 million. The investment was led by Oak HC/FT with participation from Westcap, Liquid 2 Ventures, Gaingels, Air Angels and other unnamed investors.
Cerebral is a membership service that offers clients telehealth visits with a provider and monthly chats with a care counselor. After a client signs up for the service they are matched up with a provider and a care counselor. The provider is able to come up with a treatment plan, which can include medication.
Selina Nabs Remote Year in Bet on Subscription Travel for Digital Nomads
Excerpt from an article by Sean O’Neill on Skift
Selina rolled out in August a couple of subscriptions that make it simpler for remote workers to book extended stays at its properties.
One subscription, called Nomad Passport, lets travelers buy 30-, 60- or 90-night credits at discounted rates. Another, called Selina CoLive, lets digital nomads stay at any Selina property for a one-, three- or six-month stay. A corporate program lets companies buy passes for their workers. Each plan covers a seat in the co-working area at each property.
With almost no marketing, Selina has signed up 120 subscribers, Museri said. The brand wants to cap it at about 400 or 500 subscribers who will live globally so the company can test and perfect the model.
Read the full article on Skift
Petco Offers Pet Owners New Subscription Option
Excerpt from an article by PYMNTS
Petco announced a cross between a subscription plan and health insurance for pets. Called Vital Care, the paid annual plan provides pet owners with options to meet their animals’ routine wellness needs.
The program is available through Petco.com and the Petco app. Membership costs $19 per month and requires an annual commitment. The plan includes routine services and veterinary exams at 22 locations, unlimited nail trims for dogs at Petco grooming salons, and inclusion in the Petco loyalty program.
“With an uptick in pet fostering and adoptions in 2020 and families spending more time than ever at home with their pets, providing streamlined pet care services at an affordable price point is something we believe pet parents are looking for, and Petco is perfectly positioned to deliver,” said Tariq Hassan, Petco’s chief marketing officer.
For more, read the full article on PYMNTS