Excerpts from an article by Zac Estrada in The Verge

THE AUTOMAKER CALLS IT A “WHITE-GLOVE” SERVICE

Porsche will start a “subscription service” for customers that could give them access to a number of their sports cars and SUVs, from $2,000 per month.

Porsche Passport will start in November in Atlanta, the German company’s North American affiliate announced Tuesday. The automaker calls it a “white-glove” service intended to give users app-driven access to a different Porsche on a flexible schedule.

The pilot program being rolled out in metro Atlanta first is made possible through Clutch Technologies, LLC, which is part of the company’s Strategy 2025 that wants to cater to, “customers’ desire to experience our sports cars,” Porsche Cars North America president and CEO Klaus Zellmer said in a news release. Expansion into other markets will be determined after feedback from Atlanta customers, a company spokesperson told The Verge on Tuesday.

A $2,000-per-month Porsche Passport membership would give customers access to models such as the 718 Boxster, the 718 Cayman S, and six other Porsche models; the more expensive $3,000-per-month plan gives a user the ability to drive one of 22 models, such as a Cayenne E-Hybrid.

Read the full article in The Verge

And learn more about the Subscription Economy and how Zuora helps businesses succeed here.