by Tien Tzuo
VentureBeat recently asked me to provide a C-level briefing on the shift to the Subscription Economy which was just posted today.
It was great working with VentureBeat because they just get it. We had some great creative conversations to challenge some long held conventions at the heart of this transition and just what that means to old-school product businesses that will need to adapt to new subscription models.
While drafting the article, it was truly inspiring to think about just how far we’ve come in such a short period of time. Something big is happening and it’s as big as the “no software” vision we evangelized at salesforce.com. Just look at what’s happening:
At salesforce.com, we had a saying that people overestimate how much change can happen in a year, and underestimate the change that can happen in ten years. The subscription economy is upon us, and before you know it, everything will have changed, again.
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