by Annette Giambroni
Recently I’ve noticed a definitive change in the way that companies are marketing to me – as both a consumer and a business decision maker. Whereas last year it was about winning my business, now it seems that companies are focused on keeping it. And they’re using innovative pricing and packaging strategies to do so.
You’ve probably noticed an onslaught of offers from companies to buy now, and pay later. In just one day, I received three such offers:
It seems that these companies are finally getting it… It’s better to have a customer who might pay later verses no customer whatsoever. In order to survive the downturn, companies need to adapt quickly and offer flexible payment options to entice the increasingly discerning customer and build brand loyalty. In the meantime, I’m suddenly feeling inspired to book a flight to Miami…
Have you received any interesting or unusual offers aimed at keeping your business lately? I’d love to hear about them.
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